Nascar Next

The team at NASCAR came to Union in 2016 looking to revamp their digital presence for their team of up-and-coming drivers, NASCAR Next. The Next intiative helped a younger group of drivers who would break their way into the upper tiers of racing.


The Next initiative's more energetic brand for this group of young drivers gave Union the freedom to push the design of the site in a more bold direction. While the site is no longer active, we enjoyed creating a home for these drivers to share their biographies and creative ways to showcase their personalities.

  • BoPlex
    2019
  • Nascar Hall of Fame
    2019
  • Diversey
    2018
  • Autobell
    2018
  • Boar's Head (Various)
    2016–2018
  • Lowe's (Various)
    2016–2018
  • Nascar
    2016

Completed

2016 at Union

Role

Designer

Meant to be bold.

To appeal to a younger demographic, we stuck with a really bold palette and aggressive layouts to really differentiate the Next site from anything else Nascar.

Use this area to showcase any additional screens that need to be fleshed out.